BRAZIL Vs ARGENTINA : Using football World Cup fever to talk about children's Right to Play

Wednesday 11 July 2018


Article 31 of the U.N. Convention on the Rights of the Child states that the child has a right to leisure, play, and participation in cultural and artistic activities. However, children living in urban slums of Bangladesh's capital city, Dhaka, face scarcity of space and time to have this right exercised.

Shishuder Jonno Program, Save the Children in Bangladesh in partnership with MSS organised a football match on 5th July between supporters of Argentina and supporters of Brazil - the two most followed world cup teams in Bangladesh. The event was used as a way to draw attention to children living in the slums and focus on their 'right to play'.

The event garnered media attention from more than 20 media outlets including print, electronic and online, as well as brought in local youth celebrities to add their voice. Celebritis inclduing actor and media personality Iresh Zaker, commentator Chowdhury Zafarullah Sharafat, journalist Munni Saha, singer Samina Chowdhury, former national footballer Saiful Bari Titu, Former national footbal team coach Maruful Haque came to the match to cheer up the players.  Over 3500 people from the slum and adjoining areas joined the event. It also helped to engage more than 2500 people in social media.